Evaluate Link Partners Carefully:-
Don't waste time seeking reciprocal links from sites that have poor page rank and low traffic. Determine these rankings by installing both the Alexa Toolbar and the Google Toolbar. Both toolbars integrate with your browser, but each has a different focus.
Alexa Toolbar delivers important site traffic information and helps you find sites related to yours.
Google Toolbar shows you page rank, Google's measure of the importance of a page.
The higher the page rank the better. One strategy is to try to link with sites that have pages ranked as high as or higher than your own.
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