The percent of users searching with the term/phrase that converts (click an ad, buy a product, complete a transaction, etc.)
Web site Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time.
The desired action could be;
• Sales
• Subscribing to your newsletter or book-marking a page.
• Taking a survey.
• Downloading a software or ebook
• Clicking on a link.
• Going through the process (clicking from page to page ) before clicking on the order button.
• Etc
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