What is Web Analytics:
Web analytics is the study of the behaviour of website visitors.
What we want to find out from web analytics is where the visitors come from and then what they do on our website. Based on this information we able to divide visitors into unique segments, each segment come from a particular place and come to our site and views particular things. By observing this information, we can determine what they are interested in. It’s forming a complete picture of where they came from, what they did, and when they left.
Web analytics is the assessment of a variety of data, including web traffic, web-based transactions, web server performance, usability studies, user submitted information , and related sources to help create a generalized understanding of the visitor experience online.
Web Traffic: The amount of visitors and visits a Web site receives.
Page view: Request to load a single HTML page.
Visitors are the customer who visits our site, it again derived in to
Unique visitors: Individuals who have visited a Web site at least once in a fixed time frame, typically a 30 day period.
New visitors: A visitor that has not made any previous visits
Repeat visitor: A visitor that has made at least one previous visit in between the fixed time duration.
Visits: A series of requests from the same uniquely identified client with a set timeout.
Hits: Request of a file from a Web server.
Importance of Web Analytics in E-Marketing:
It tells from where the visitors are coming.
How much time visitors spend on our website.
Tracking hits is perfectly sufficient.
Dead Content? There can't be any dead content on our site.
Bounce rate sounds like a make believe metric. (Bounce rate: The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.)
Measure the performance of our website.
website's traffic needs to concentrating on branded keywords
Our site's probably not going to have repeat visitors anyways because they'll find everything they need the first time around.
PPC campaign's success is completely based upon click-through and impressions.
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