AOL Launches New Search Toolbar

AOL has released a new search toolbar. It's available for Internet Explorer, Firefox and Flock. The toolbar is dark blue and sort of recedes into the browser, which makes it stand out against other toolbars.

Google Launches Search Options

At today's Searchology press event, Google launched new search features as well as unveiling the upcoming 'Google Squared.' Read to the end, folks, because there are not only some significant updates, but pretty cool tech as well.

More Information

Stages of Search Engine Optimization process

Hear I want to share Stages of Search Engine Optimization process, I have to share some following stages:

1. Keyword Research:
Keyword Research is the one of the most improvement stage in SEO, Proper research assures that your website is Optimized around the keywords most often used by the your customers. Without proper research, Optimization is likely to yield poor results.

2. Identifying your Competition:
After selecting the best keywords, it is important to know which websites rank highest in the major Search Engines (google, yahoo, MSN). Websites that appear the most often are referred to as your ‘Competition.'

3. Detailed Website Analysis:
A more detailed analysis of the your website provides the details necessary to plan a successful Optimization.

4. Optimization
The following elements need be created and/or Optimized for the selected set of keywords.
Meta-tags & Title tag
Hyperlink Optimization
Image Alt tags
Content Optimization
HTML Site Map
XML Site Map
Website Structure Analysis
Robot.txt file
One-way links
Directory links
Reciprocal links
Themed link directory
In some cases, additional content pages may also need to be created.

Golden-Key Success Factors for E-Marketing

Here are key success factors for e-marketing that are absolute gold to anyone who wants to market their brand, product, service or company online:

1.Ask nicely:
The consumer's permission to communicate with them counts for everything. A good e-marketing campaign will be very vocal about clear, honest, opt-in propositions. Pitch it to lists of people who've already visited your site, visited your store or mailed in your response card.

2.Grow your list the hard way:
Here's the bottom line: You want more e-mail addresses to hit with your message, while consumers increasingly want their privacy. The web-savvy consumer is realizing that his personal data is valuable to you, so on your website you have to propose a transaction: You have to offer information, value or privileges in return for a little initial consumer input. And for each extra item of data you want from them, you have to offer more. Again and again. You acquire customer knowledge one fact at a time.


3.Lead with your brand:
Go for recognition. If you develop an effective viral vehicle that people willingly circulate on your behalf, you've got it absolutely right. But if not – and it's not easy to do – then you need to play the brand card in your e-mail messages. Use the brand name in the subject line to jog the recipient's memory and remind them that they authorized this communication. On the increasingly forbidding e-landscape, trust and trusted brands are becoming the only acceptable coin of the realm.

4.Serve your customer's agenda:
Make offers that should logically appeal to the target audience. Avoid making offers that differ from their prior interests, or lean on too little history. If you're in the box business and your list is made up of known box buyers, that's easy enough. But for many of us the targeting isn't that simple - it can be far broader than that. Don't rely on 'automated agenda sensors'.


5.Be driven by customer lifetime value:
It's a mistake to think that tricking consumers into dealing with you will build a long-lived business. A misleading offer, or a coercive and confusing website experience, may score a few visits in the short term - perhaps even a few dollars earned - but repeat business is better. The world wide web is good at maintaining and deepening relationships, if it is used correctly. Craft your opening messages and introductory pages as if the whole future of your business depends on their tone - which, in fact, it may do.

Importance of Web Analytics for E-Marketing

What is Web Analytics:
Web analytics is the study of the behaviour of website visitors.

What we want to find out from web analytics is where the visitors come from and then what they do on our website. Based on this information we able to divide visitors into unique segments, each segment come from a particular place and come to our site and views particular things. By observing this information, we can determine what they are interested in. It’s forming a complete picture of where they came from, what they did, and when they left.

Web analytics is the assessment of a variety of data, including web traffic, web-based transactions, web server performance, usability studies, user submitted information , and related sources to help create a generalized understanding of the visitor experience online.

Web Traffic: The amount of visitors and visits a Web site receives.
Page view: Request to load a single HTML page.

Visitors are the customer who visits our site, it again derived in to
Unique visitors: Individuals who have visited a Web site at least once in a fixed time frame, typically a 30 day period.
New visitors: A visitor that has not made any previous visits
Repeat visitor: A visitor that has made at least one previous visit in between the fixed time duration.

Visits: A series of requests from the same uniquely identified client with a set timeout.
Hits: Request of a file from a Web server.

Importance of Web Analytics in E-Marketing:
It tells from where the visitors are coming.
How much time visitors spend on our website.
Tracking hits is perfectly sufficient.
Dead Content? There can't be any dead content on our site.
Bounce rate sounds like a make believe metric. (Bounce rate: The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.)
Measure the performance of our website.
website's traffic needs to concentrating on branded keywords
Our site's probably not going to have repeat visitors anyways because they'll find everything they need the first time around.
PPC campaign's success is completely based upon click-through and impressions.