Purpose of Link Building
• Boost search engine rankings
• Increase web site traffic
• Improve page rank
• To increase the visibility of the rankings in search engines
• To provide additional and related resources to the visitors who visit your site
• Quick and deep indexing of web pages
• Create multiple entry points to your web site
The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. In fact, the true value of link building, “it should be intended to generate quality traffic for the business.”
Both the quantity and the quality of links to your website have become key areas of a website's online prominence; every major search engine now factors these in as a significant part of their ranking algorithms. If a business does not have an effective link building strategy, its website will not be well positioned on the major search engines for competitive keywords, and new websites will not even appear on the search engine radar!
SEO NEWS - Tips and Tricks
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