Types of Links

They are 4 types of Links is there:
1. Non-Reciprocal Links (often called incoming links, backlinks, inbound links, inlinks, inward links)
These are incoming links pointing to your website which do not require a link to be exchanged. The number and quality of incoming links determines the popularity of your web site in the search engines.
A couple of ways to get backlinks is submitting your site to directories or writing articles. You can include a non-reciprocal link in the resource box of your article.

2. Reciprocal Links (also known as “link swaps”, “link exchanges” and “link partners”)
This is when you exchange links with another web site. You both agree to link to each other. The number and quality of the sites that link to yours determine your rankings. It’s imperative to only exchange links with sites related to your own.
One method to find reciprocal links is to contact site owners by first placing a link to their site on your own site. Mention you have already done this in your email to them and where the link is located, and then ask the site owner to do the same for your site. If they don’t respond after contacting them 3 times, remove their link and look for another.

3. Outgoing Links (also known as outbound links)
These are links that only go to sites outside of your own. Their purpose is to provide more information to visitors that come to your site. Don’t link to sites unrelated to your own as Google may view it as artificially inflating your site to achieve high rankings.
Here’s an example of how to contact a site owner to exchange links:
If you have a web page about “what you need for camping”, then include links to sites that have your favorite local camping areas. Your visitors will love you for it and may even link to this page from their web site because you offered comprehensive and valuable information about camping.
Here’s an excerpt from Google’s Webmaster Guidelines regarding reciprocal link exchanges:
“Don’t participate in link schemes designed to increase your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links”.

4. Internal Links:
These are links contained with your site’s architecture. When building your navigation structure, make sure you link all internal pages to your home page. Use the full URL (i.e. http://www.domain.com/page.html) in your links. Internal pages linking back to your home page viewed as backlinks to your site. This will contribute to your site’s rankings.

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