Benefits of link building

1. Increase search engine rankings:
As you get more links pointing to your own site from external sites, your site’s rankings will improve. If you create a link building campaign, over time your site will continue to move up in its rankings because it is getting more popular.

2. Creates an authority web site:
If you obtain lots of links from sites that are related to your web site, it will become the “go to” site for that topic. Search engines are always adjusting their algorithms to get more specific results for searches.

3. Improves Page Rank:
Google rates the significance of your web page on a scale of 1 to 10. If you have the Google toolbar installed on your browser, it displays a sliding green scale for every web site you visit. A high page rank means your site has many links pointing to it and will often rank higher than web sites with a low page rank.

4. Get indexed quickly:
New sites suffer from an aging delay in Google. It will take 6-8 months before your site appears in Google. Getting links from other sites to point to yours will result in your site getting indexed almost immediately by search engines other than Google. By continuously building links, your site will eventually obtain a good ranking when it shows up in the Google results’ pages.

5. Deep indexing:
If you work on getting links pointing to different pages of your web site, the search engines will index those pages faster than if you just have links pointing to your home page. Other pages within your site that are linked from this web page will then get indexed and improve their rankings also.

6. Multiple entry points:
Building links to other pages within your web site creates multiple points for visitors to enter your web site. They will naturally visit the other pages of your site by following your navigation links.

7. Get listed in paid search engines:
Most search engines don’t allow you to get listed without paying a fee. Building links to other pages within your web site is a great method to also get listed in the paid search engines because they simply follow a link from another site linked to yours.

8. Index dynamic web pages:
It’s not easy for search engines to index dynamic pages. Web pages that get indexed usually end with .htm .html .shtml .php .pdf Dynamic pages usually end with a question mark or contain a lot of numbers. Using proper link building strategies will allow dynamic pages to be indexed and also gain high rankings.

9. Stay ahead of your competition:
Targeting specific keywords and/or keyword phrases during your link building campaign, will keep you ahead of your competition. Therefore it’s imperative to be persistent in getting a high number of quality links pointing to your web site.

10. Boost web traffic, visitors and sales:
High traffic sites that point to your site help to increase the number of visitors coming to your own web site. It can be compared to having your shop in a mall. Visitors roaming the mall will also visit your shop because it is located in a high traffic area.
Some visitors from high traffic sites will be redirected to your site, thus increasing your overall traffic and visitors. If your web copy is enticing enough for your visitors, the increased traffic will generate more sales.