A visitor landing at the site should immediately feel comfortable with the site. First impression matters a lot. For conversion to take place one must hold the visitor's attention once visitor lands on the site. Some of the points to note that make for easy conversion are:
1. The website should load fast: The next site is a click away. If the site loads slowly then visitor clicks away and by which a potential customer is lost. Usually, graphics, animations, are the cause of slow loading pages. Using some software, available free on the internet, to reduce the size of the graphics so that they load fast.
2. The site should have a professional look about it: It should at first glance portray a quality site. This adds a little bit of credibility to the site. The site is then seen as a serious site.
3. State the case quickly: Let the visitor know what the site is about in a few words. Don't go rambling about the achievements. That can come later. Give the visitor what he is looking for.
4. Arrange the content in an easy to understand way: While using Tables or CSS for site design, make sure the content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration. If catering to different kinds of visitors, demarcate the site or page clearly showing these different sections for visitors.
5. Include Privacy Policy, Phone Numbers: About Us information on every page of the site. This builds some element of trust. Visitors may not click to these pages but the fact that they are there builds some credibility.
6. Do not irritate the visitors with bad grammar or typos: Check and crosscheck the content. Ask somebody to read through the content and point out grammatical errors and typos. These kinds of errors portray a site as unserious and therefore suspect.
7.While using banners use them sparingly: Do not allow the banners to distract the visitors from the desired action to be taken. Banners are been clicked on less and less these days.
How to Calculate Your Conversion Rate:
your conversion rate for any action on your web site is the percentage of total visits that result in the desired action. This is simply measured by dividing the total desired actions by total visits.
Example: 3,000 total orders; 100,000 visits.
Sales conversion rate = 3% (3,000/100,000)
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